Yes, I borrowed some of Covey’s book naming genius 😉
But it was done in part to make a point. That is, just as values are important to being successful in business and in life, so they are also important to becoming a successful tennis player.
According to the USTA, which developed the 7 core values of successful tennis players in collaboration with Dr. Larry Lauer, a mental skills specialist, top pros and juniors live these values every day.
Here is the list; detailed descriptions can be found on the USTA site: