The 7 core values of highly effective tennis players

Yes, I borrowed some of Covey’s book naming genius 😉

But it was done in part to make a point.  That is, just as values are important to being successful in business and in life, so they are also important to becoming a successful tennis player.

According to the USTA, which developed the 7 core values of successful tennis players in collaboration with Dr. Larry Lauer, a mental skills specialist, top pros and juniors live these values every day.

Here is the list; detailed descriptions can be found on the USTA site:








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